Equity Release Council

ERCouncil Updated Logo.jpg

The Equity Release Council is the industry body for the equity release sector. Born from an expansion of the remit of SHIP (formerly Safe Home Income Plans) the Equity Release Council represents the providers, qualified financial advisers, solicitors, intermediaries and surveyors who work in the equity release sector.

A major focus of the Equity Release Council’s work is to ensure that products are safe and accessible for consumers. All members of The Council are signed up to the Equity Release Council’s Statement of Principles which puts in place a number of safeguards and guarantees for consumers. This means that people who use equity release products offered by Equity Release Council members can have confidence in the products they use and the information they receive. 

The Equity Release Council now represents all participants in the equity release market, providing a voice for the sector as well as setting standards and safeguards which protect and reassure consumers.

The Council, which incorporates the Standards Board, aims to protect the customer and works to increase knowledge to help customers make informed decisions.


Joining our growing membership means:


  • Inclusion in a consumer facing Member Directory, and use of our kite mark logo to reassure clients you abide by a stringent set of Standards and Principles
  • Access to a member-only section on our website: Checklist of Standards, factsheets, technical bulletins, briefings, newsletter, and the Equity Release Adviser Guide & Toolkit
  • Contribution to key matters involving the government, regulators, media and consumers understanding of the modern equity release market 
  • Networking opportunities at Council meetings & in our rich event portfolio aimed at supporting your business development activities


Later Life Academy Member Special Offer!


  • Receive 15 months membership for the price of 12 Months
  • £70 admin fee (per application/individual) waived!


How to join the Equity Release Council?


Follow this link and read the guidance information...




Print off a copy of the interactive application form after completed and write your LLA membership number on the top of the form e.g. LLA0001


Send the completed form through with any documentation etc required to...


Application Process

Equity Release Council

3rd Floor, Bush House

North West Wing, Aldwych

London WC2B 4PJ



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